Because Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality as well as the serviceability, not the visual style, determine the success or failing of a website. The visitor of the page is the only person who is looking for info regarding a product or a service.
With a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.
We will focus on main elements of web design, assortment thinking and result oriented methods for effective web design which can result in more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.
Before seeing the guidelines for effective web design, it is important to know, what customers think when they interact with a website.
The behaviour of the user, when she or he interacts with a website, is similar to a client interacting with a store. Visitors glance at every page, text and images. These people narrow down to clickable links which catch their interests.
Most customers when they visit a web page they are searching for a specific information, product or service.
Users Such as Quality: If a web page provides quality content, then it is compromised along with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to generate relevant traffic on the webpage.
Many Users Scan The Webpage: Each time an user visits a web page they scan the webpage for the info which fulfils their needs.
Internet users are Impatient and They What Immediate Gratification: If the content on the webpage is not properly structured and if the visitor is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage improves.
Users Don’t Make The Best Choices: Web page visitors don’t go web page by page to search for the required details, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
Web Users Follow Their Individual Intuitive Feeling: Most users scan the web web page instead of reading line by series. According to the information architect Steve Krug, it is mainly because the users don’t treatment. “If we find something that works, we stick to it. It doesn’t matter to us whenever we understand how things work, as long as we are able to use them. If your audience is going to perform like you’re designing a complex design, then create a great design making users think. ”
Now, having seen the users behaviour, next we are going to insights the web designing principles
Don’t Create Users Think too Much: According to Krug’s first law of usability, the internet page should be self-explanatory, it should consist of answers to most of the questions which users can get after going through the internet page. If the navigation and site architecture isn’t designed properly, the consumer will find it difficult to comprehend how the system works. A well thought and structured design along with clear and to the point quality content direct the user toward availing the services or making a purchase. Therefore, well-planned structure reduces the psychological load. Once this is achieved, it will be easy for the user to navigate through the internet site.
Use Minimum Fill in Forms: In each project which is designed to cater to the particular needs of the user, try to maintain users requirements minimal. First-time visitors will like if they don’t have to fill in lengthy forms to try out your service. Generally, remove all barriers, an user sign up using a long fill in the form is enough to cut down on the incoming traffic.
Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the consumer interface are more attractive than other people. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page plus content. A good mix of design, layout and content will drive a lot more quality traffic to the webpage.
Shoot for Simplicity and Effective Writing: The information on the web page should be clear, to the point and properly structured. As it assists the user to find the required information easily.
Innovate But Not Distract: An impressive web site design uses innovation and creativity. Make use of white spaces or negative spaces as per the requirement. A white room is the area of the page that is vacant, mainly used between the images and videos.
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Aesthetically Appealing – Target As Per The particular Niche: Every industry or section caters to specifically targeted customers depending on factors like age, geography plus gender. The design of the web page should be explicitly designed to target selected niche.
Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises each. Use your web page to build trust plus credibility on social platforms. A testimonial from the existing clients is an excellent way to do this.
Optimized Web Page: Website should be optimized to load faster with out compromising on quality factor.
Reactive Web Design: Due to increase in handheld devices and data penetration. Mobile devices are the main source of traffic on the website. Web pages should be responsive to load in any gadget irrespective of the screen size.
Thus, an internet page should be designed keeping in mind, the consumer and business needs. Use these web design principles to get an visually appealing and result oriented web page.
DPM IT Solutions Pvt. Limited. is one of the leading web design & growth company in Delhi, India. All of us design Responsive, Ecommerce, Static and Dyanamic. While design any internet site, our expert developers focus on these types of 10 effective web design principles. Also, We are offering comprehensive package associated with SEO, SMO & All electronic marketing