Choosing a Web Designer

Several small business owners struggle with deciding on how to make the right choice for designing their website. They lookup the web for help with their website in order to find that the choice is harder than they will thought. Currently there are (literally) millions of websites who claim to be professional web designers. However , one must be cautious in choosing the right person or individuals in which to trust their corporation image. In this article, I will attempt to categorize web designers into manageable groups, and teach the reader the difference between the forms.

Web designers fall into four general groups: freelance amateur, freelance professional, Web site design Company, Web Development Firm.

Freelancer Amateur

The majority of web designers you will come across, especially searching the Internet, are freelancers. Which is, individuals who do web design but are not employed by a web design company. Several are self-employed professionals but most of the freelancers are amateur-hobbyist types. These people find a copy of FrontPage™ came with their MS Office™ Suite. They will discovered how fun it could be for making web pages so they started telling their friends that they could “design” webpages.

The “pros” of using an inexperienced is that they are very cheap. The “cons” are too numerous to mention, but I am going to point out a few. They have no training; they have little knowledge of what makes a great website work; they do not understand Web coding or CSS but only FrontPage point and click; they do not understand general design and layout ideas and they have little real experience. The biggest reason they should be avoided for the serious businessperson, is that their work looks amateurish, which makes your company look amateurish. Who desires that?

Freelance Professional

A professional is often defined by simply being paid. Individuals think that if you are paid for something, then you definitely are professional. Maybe that’s real in the Olympics, but for the business services world, you are not a professional until you are established and respected as one from your clients and peers. Freelancer expert web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have got some sort of qualified training and experience and they have credentials that can be verified simply by contacting references. They have a good popularity with their clients and other professionals. Generally, a good freelance professional web designer can be good person to have doing your site. But they are hard to distinguish in the amateur when you are just searching the internet.

The upside is, if you find a good one they may be significantly cheaper than a web design organization. But that is usually the only upside. If the budget limits you, then a freelancer will do for a small project. But anything seriously important should be left to a professional company.

Several downsides to using a freelance pro are usually that they are usually part-time, meaning they may be limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are usually specialists in one area and generalists in everything else. Some have no abilities in anything except their one specialty and often you will have to find others to fill roles. In addition , self employed are not always cheap although many of these are aspiring to create their own firm; some are highly sought after and charge $100 per hour or more for his or her work. My advice here is, should you have that much to spend, go with a company which has a team of professionals to get the job done within a timelier manner.

Web Design Company

This is the next step beyond a freelance expert. The web design company offers the “whole show”. They provide real project administration and have pulled together a team of web experts to get a wider range of jobs done. A company can offer a much higher level of expertise in web design, programming, content development and much more.

Such a company is usually very small, however large enough to handle larger range projects. Compared to the most highly certified freelancer, a company has a diversity of talent and collaboration working for all of them. The end-result is usually a much higher high quality product.

The only real drawbacks are on one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However , you get that which you pay for rings true. On the other hand, for very large projects or long term growth, web design companies may be too little and usually do not have the human recourses to accommodate that $500, 000 agreement. In the end, for serious business people searching for quality and professionalism and who also can’t afford the big firm, this is the way to go.

Web Development Firm

As the title implies, a web development company is like any traditional company. They have a staff of office workers, they have proprietors and officers, and they have a group of talented professionals who are compensated a good salary for their work. They frequently have a sales force that do inside plus outside sales. The quality of their work goes without saying, as you could hardly be so well-established by doing shoddy work. These firms offer teams of very talented professionals who also work on your project and get the job done in a timely and extremely efficient manner. Additionally , they usually cover all facets of website development including marketing and advertising. They may have got teams of specialists that they can set up to your location and work in-house under a temporary contract. The possibilities are usually endless.

If price is not an issue and the highest quality work is necessary, after that this is who you want to do the job.
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Regarding smaller budget businesses, a quotation from an established web development company might knock you off your seat, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, really the only drawback for a web development company is that they are usually very expensive. Then again, value is relative and bigger companies love to work with bigger companies.

In summary, the option is yours. I would recommend for the serious businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the amateur and outsource to an individual or company with good experience and reasonable rates to create my web presence. If money were no object, then I would only deal with set up firms and pay the big bucks to get the job done right and done well.