Many people think that event planning is tossing parties, and actually very few event organizers throw parties, but in fact work in other types of events.
Event planning or what I call Event Advertising is a simple concept: It is an event that one produces in order to generate recognition, launch a product, generate PR, provide an experience, or simply create a platform in which others can enjoy-perhaps a special event of some kind. There are millions of different kinds of events, and with them millions of challenges, and as an event planner, it will be your own task to blaze through these types of obstacles without breaking a sweat.
If somebody approaches you to set up a meeting with a small group of people at a restaurant in a private room, this would be an event.
In case someone wants to host something with their home including a dinner party, this would be an event.
An event is anything exactly where groups of individuals get together in one space, at a specific time to exchange thoughts and ideas, or celebrate a flash in time. This can be a small gathering, or even an incredibly large one.
As an Event Planner you could be responsible for the following depending on the event:
᾿ Catering (Food and Beverage, or F&B)
᾿ Production equipment
᾿ Leading Talent
᾿ Merchant Negotiations
᾿ Volunteer Coordination
᾿ Request For Proposal (RFP)
I could continue here, but I am assuming you realize that there are millions of categories, and a lot of requirements depending on the event.
Typically as an Event Planner, you will want to be extremely detail oriented, and have an incredible storage retention. If you do not have an eye for detail, and or have difficulty remembering the basics, then this career is most likely not for you.
A good Event Advisor must possess the following skills and or have the following:
᾿ Strong Storage Retention
᾿ Detail Oriented
᾿ Highly Organized
᾿ Budget Conscious
᾿ Effective Problem Solver
᾿ Versatile and Calm Under Pressure
᾿ Creation Savvy
᾿ Uplifting Attitude
᾿ Boundless Energy
᾿ Understand associated with Event Flow
᾿ Knowledge of F&B
᾿ Flawless Communication
᾿ Capability to Execute Under Tight Deadlines
Once again these are just a few qualities, but it is essential to understand that an Event Planner is not just anyone. Good, solid Event Organizers possess certain types of qualities and traits and usually you can place a good Event Planner a kilometer away.
They have boundless energy, and can recite elements and details in the drop of a hat, and if not really, they have their trusty binder filled with notes, all archived and placed in place so that he/she can pull them out whenever they need all of them. Organization is key here, and without strong organization, you will have a tough time being an effective event planner.
Many individuals refer to Occasion Planning as Event Marketing. What they are referring to is an Event that is component of driving their overall marketing program and marketing strategy. For example , if a particular company wants to sell 50, 500 products in one year, and they believe they can sell 10, 000 at a specific tradeshow, then it is up to the Event Planner to provide successful Event Marketing techniques in order to ensure that this goal is an attainable one.
Let me provide an example, and introduce you too Customer A. Client A wants to attend a premiere tradeshow, in which upcoming products are shown in order to protected orders for the year, and to demonstrate their state of the art technology.
Client A spends 1 . 5 million bucks for this show, and the expectations are usually big to say the least. As an Event Internet marketer, you need to figure out how to showcase this product in the best way possible so Client A looks like a master innovator in their field. Even if the products are not excellent products, it is up to the Event Planner/Event Marketer to ensure that these products look incredible on the show floor. There are rules, unions and all kinds of obstacles in your way, and it is up to you to figure out how to leap over the hurdles and succeed.
In this particular particular scenario, the products are items of music equipment, mixers, speakers, electric guitar amps, and more.
One of the first things to consider as a clever Event Planner is usually how am I going to showcase these products in the best way possible. Here are a few things to think about in regards to music devices and showcasing them on a tradeshow floor as one event planner shared his story with me:
᾿ Wire Management—this is super important because without it, you will have cords and cables lying all over the ground, and the show floor will look sloppy, and unorganized. All of the designs must incorporate cable management and have a secure place to hide these unwanted security risks as others trip over them on the tradeshow floor
᾿ Lifting the products to eye degree so others are not stooping on the floor to check out the equipment. This means putting loudspeakers on pole stands, and boosting the equipment through thoughtful and significant design.
᾿ What speakers have to fly on a rig, and which need to be ground support
᾿ Exactly what additional elements are needed in order to showcase the product, i. e: iPads, apple iphones, computer equipment, plasmas, monitors
᾿ Showcasing stomp pedal boards with a few switchers and other equipment so a prospective client can hear the differences in each as they strum away within the guitar. Yes, don’t forget the guitar an amps needed for each area, which includes stage set up, microphones
There are so many elements that come together in order to create a prosperous event.
The key here is simple–as a meeting Planner, you will also be an Event Marketing expert, and you will need to understand simple, simple marketing techniques in order to produce a profitable show and stay on point in regards to the goal and budget. In this day and age with technology changing so quickly, it is important to stay abreast of all new technology, as this will not only allow the company to look fast forward, but it could save you 1000s of dollars in production costs as well
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