An item Management Challenge: Pot

Which means you think that you have a tough job, eh? Just imagine how hard it must be to the item manager who works for one of the new firms that has just popped up to start legally selling cannabis! In the United States, a handful of states now enable marijuana to be sold either for medical or for recreational purposes. Which means that there is a legal market for consumers. Just exactly the kind of situation that demands a bit of help from a skilled item manager with a well-thought out product development definition.

The Problem With Pot

In the usa, the state of Colorado has legalized the recreational use of marijuana. However , change happens slowly and today how consumers can get the cannabis that they want has not yet caught up with the new demand for the item.

What this means is that the pot dispensaries that are currently the only places where people can legally buy pot are certainly not really places that you’d want to go. They are dingy, poorly lighted, and have bars on the windows. The staff behind the counter put on hoodies and look like they smoke cigarettes as much pot as they sell. All in all, this is not the type of place that most regulation abiding citizens would really like to go.

An extra challenge comes up when customers try to purchase marijuana. Currently, the product that can be found to consumers goes by names such as “Big Buddha Cheese” and “Green Krack”. Just exactly what is being purchased here?

Making Cannabis Cool

The item managers who have been brought in to change Colorado marijuana from an illegal street drug to an everyday leisure activity have their hands full. Somehow they have to transform the process of buying pot and make it more like going to Walmart.
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The first step in the process is to change exactly where marijuana gets purchased. The new dispensaries now have clever names like “Mindful” and they are trying to modernize the offering of cannabis. In these new shops, employees wear uniforms and the company logo is everywhere. If product managers can rebrand pot successfully, after that they’ll really have something to add to their product manager resume.

The final step within the rebranding of pot is to attempt to work it into more of everybody’s everyday life. What this has meant within Colorado is having the Colorado Symphony host shows called “Classically Cannabis” and holding cannabis cocktail events. Not content with those efforts, a new yoga class called “Vape plus Vinyasa” has been introduced along with a brand new smartphone app that allows the putting of online pot orders.

Exactly what All Of This Means For You

Marijuana is becoming legal to sell, buy, and eat in a number of places in the United States. Now that there exists a product to be sold and customers who can legally buy it, is actually time for the product managers in order to step in. However , pot has been illegal for so long, what’s a product supervisor to do with this new type of item in order to make it a success? Our product manager job description never told us how to handle this situation!

In Co, the new companies that have started to develop and sell marijuana have discovered that they have a problem. There is no efficient way to distribute their own product. The few stores that will currently sell pot are very seedy looking and are staffed by those who are really best suited to interacting with people who use illegal drugs.

The new marijuana company product managers are starting to produce changes in order to grow their market share. They are rebranding a number of ways that individuals refer to marijuana in order to make it more palatable to a larger audience. Also, they are starting to cross marijuana with other actions that their target audience is taking part in.

It’s still early on in this new product field. The pot product managers have a lot of work ahead of them. They have to recast the image of their product through forbidden illegal drug to desirable recreational pastime. The good news is that it can be achieved. Now it’s just up to the product managers to find out how to do it.