Since many of us have finally figured out tips on how to spell Pinterest along comes Instagram. Instagram is a mobile application that is the brain child of Kevin Systrom, a college friend of Tag Zuckerberg’s. In fact , Zuckerberg invited Systrom to join him at Facebook once the social media site was still just an idea in Zuckerberg’s head, yet Systrom opted to stay in school. Basically has resulted in Systrom becoming Silicon Valley’s, and Stanford University’s, latest internet billionaire.
Instagram is a free photo sharing social media site launched on October 6, 2010. This allows users to download photos, process them through a digital filtration system, and share them with other users they are linked to. Instagram has been wildly successful from the start. By December 2010 they already had over 1 million users. By April 2012, 30 million users were downloading over 150 million photos on Instagram. Also in April, Instagram became available to android users. Seeing a threat to its social media dominance, Facebook acted fast to neutralize its latest competitor. Again in April, Facebook bought Instagram for $1 billion.
How can local small businesses utilize Instagram? First, you have to register. To join up a business you must have a location page. To be able to create location page for your business, you must create an account in Foursquare. Foursquare is a location based social media marketing site for mobile users. Instagram uses Foursquare’s location database to tag a photo to that location. If your location is not already listed upon Foursquare’s database, you can add it by following these steps as recommended on Instagram’s webpage:
Download and sign up for Foursquare from the App Store: http://bit.ly/lx9vzb or on Google Play.
Go to the Check-in tab and search for the name of the place you want to add
Tap the “Add this place” option.
Once you’ve added the place towards the Foursquare database, you should be able to look for it on the Location screen in Instagram and select it to label your photo with the place might created.
Upload your photo, then tap on the place name (in blue text) that appears above your photo to see the location page you’ve created, where your photo and all photos tagged with this area in the future will appear.
Once you’re set with Foursquare, go ahead and set up your Instagram account:
1 . Sing upward using your brand name as the user title.
2 . Add a profile picture, information about the business and a link to your website
a few. Link to our other social media accounts (Facebook, Twitter, etc . )
Now that you¡¯ve got your account set up, you can begin to build a presence on Instagram. Among the techniques that you can use are:
1 . Share powerful content. Where have you heard that prior to? Anyone who has followed inbound marketing, search engine optimization, and building an online presence knows that everything starts with content. Don’t be afraid to experiment with your photos. Ask for comments from your followers. What do they like the most? How about the least?
2 . Use hashtags to find more followers and promote your photos. When using hashtags, be specific. This will help you find like-minded folks who will be more likely to be interested in your service or product. So instead of simply saying #car, say #bmw. Try to engage the individuals who are most directly interested in your product. Look at what other businesses are doing inside your industry. They probably have used suggestions that have not occurred to you.
several. Share the photo on various other social media sites. Instagram allows you to very easily share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they will go to your site, or begin to adhere to you on Instagram.
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4. Make sure your photos tell the story you want to tell. Posting a photo of that great meat dinner you’re about to eat is just not do you much good if you personal a tire shop. Be genuine. Your users will be able to tell when the photos you are posting are real or not
5. Be consistent. No longer over-saturate your posts, but post usually enough to keep our followers involved.
One of the criticisms of Instagram is that its filters destroy good pictures. This complaint has come mainly through professional photographers who may be feeling the heat of competition. Their requirements of what is acceptable are generally higher than the public at large as well. For most company purposes, the photo reproduction within Instagram is “good enough”.